![]() SERP stands for Search Engine Results Page and it refers to the results that show up on your screen after you type in a query to Google or another search engine. ![]() ![]() Here is what all businesses should know about the SERPs as they develop their websites. The algorithms that determine the search results are regularly changing and many brands find themselves feeling overwhelmed when trying to understand and keep up with the results pages. Understanding the SERPs, however, can be a challenge. ![]() It is clear that your position in the results has an impact on the amount of traffic your site receives. According to BrightEdge Research, an estimated 76% of clicks go to page one of the Google results and the first five organic results accumulate 53% of clicks. Given the expectations of users that the highest-ranking sites are the SERPs that will be the most relevant to a particular query, it is no wonder that the majority of clicks will go to the top-ranking websites. As search engines and online marketing have matured, the algorithms have gotten considerably better at performing this task. They expect the algorithms within the search engine to properly sort through the available relevant web pages and return the results on the SERP that will best answer the question. When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs, or search engine result pages, to find the answer to their question.
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